We are your data-crunching genie in a bottle.And our artists are able, through our data acquisition and interpretation, to grant the wishes of their fans. Our analytics team follows your customer’s journey throughout your environment and beyond – mapping out the fan journey with precision that leads to insight and action.
ReportingFrom Sales to Insights
Numbers imbued with meaning drive smart decision-making. Our team’s expertise turns raw numbers into useful knowledge. In real-time, we track website traffic, ecommerce sales, and mailing list sizes. We compare metrics to separate look-in audiences from engaging audiences. When we know where the numbers take us, we know how to increase the impact of an artist’s campaigns.
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Numbers imbued with meaning drive smart decision-making.
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360º View of FansOperate Inside and Outside the Box
The goal of our optimization is simple understanding. Fans have artists they genuinely love, and we genuinely want to make that precious connection. In that pursuit, our team tracks numerous channels - websites, webstores, email marketing, DSP preferences, socials - to identify fan affinity and consumer behavior. Armed with relevant info, we create actionable audience segments for any and every type of direct-to-fan marketing effort.
OptimizationPerfect Your Process
We’re driven to maximize our efforts to meet and exceed our artists’ goals. Mobile responsive templates can be used around the world to ensure global brand consistency. Real-time A/B testing identifies and quickly applies the best way to deliver offers. Close the loop on your e-commerce business with post-purchase campaigns, abandoned-cart reminders and intelligent links that direct fan traffic with precision.