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case study

Merchandising
Preorder Bundles
Merchandising

Case Studies

  • Sturgill Simpson
    A Sailor's Guide To Earth Released April 15, 2016

    Sturgill Simpson’s widely praised new album A Sailor’s Guide To Earth sold 55,000 units in its first week and debuted at #1 on the Billboard Country Albums Chart, #1 on the Billboard Current Albums Chart, #1 on Billboard Current Digital Albums Chart and #3 on the Overall Billboard 200 Chart. A Sailor’s Guide To Earth also landed at #1 on the Billboard Vinyl Albums chart with more than 9,400 copies sold. Bundles that contained the extremely limited Blue Vinyl sold very well to the serious record collectors, boosting first week sales and maximizing revenue on early album sales.

case study category

Twenty One Pilots "Blurryface" pre-orders played a significant role in the album debuting at #1 on the Billboard Top 200

Twenty One Pilots

Case Studies block 2

  • Kevin Gates
    Islah Released January 29, 2016

    A huge majority of fans who placed an order for Islah through Kevin Gates' official site chose the "Islah Ultimate Bundle" that contained album-centric custom products. Early promotion of album packages increased traffic to and sales through his official site further creating demand for his headline tour and sold out VIP Experience. Islah debuted at number 2 on the Billboard Top 200 with 112,000 units sold.

  • Melanie Martinez
    CRY BABY Released August 14, 2015

    The Cry Baby Pre-Order Campaign contributed an excellent portion of the album's first week Soundscan sales. Cry Baby Picture discs were limited, and they quickly sold out. A small quantity of autographed posters enhanced the artist-to-fan connection and created demand. Passionate, engaged fans who visit her official site and purchase her products on her webstore, at retail, and on her tour provide the foundation for her commercial and career development.

  • Twenty One Pilots
    Blurryface Released May 19, 2015

    Twenty One Pilots' Blurryface pre-order campaign contributed in a big way to the album's spectacular first week. The Ultimate Blurryface Bundle, the most popular among nine different offerings, contained the Clique Flag that was exclusive to that package and included logo-centric products and a CD with expanded album artwork. During the two month pre-order campaign, Twenty One Pilots’ email list grew by leaps & bounds. All that planning paid off - Blurryface debuted at number one on Billboard's Top 200 giving the band the first #1 album of their career.