Skip directly to content

case study

Tour Services
Album Ticket Bundle
Tour Services

Case Studies

  • Metallica
    Hardwired...To Self-Destruct

    Metallica has always been one of music’s most ambitious acts. In 2017, to launch their first full North American tour in nearly a decade, they pushed the envelope once again. Together, WMAS and Metallica launched an album-ticket bundle for their stadium tour across the US and Canada. The result was massive, pushing Hardwired…To Self-Destruct right back to the top of the charts, cemented as one of the biggest album-ticket bundles ever.

    And people noticed:  Hits Daily Double  |  Billboard

case study category

For the 5th time running, Disturbed debuted at #1 on the Billboard 200.

Disturbed "Immortalized"

Case Studies block 2

  • Disturbed
    Immortalized

    Every time Disturbed releases an album, their fans rush out to buy it without delay. After four straight #1 debuts, the band wanted to keep the streak going with 2015's Immortalized release. Our team put together an album-ticket bundle to pair with the band's huge tour supporting the new album. Fans reacted and sales were tremendous. They sold 93k copies of Immortalized and, for the 5th time running, debuted at #1 on the Billboard 200.

  • Tom Petty & the Heartbreakers
    Hypnotic Eye

    In 2014, Tom Petty & the Heartbreakers set an ambitious goal with Hypnotic Eye – to achieve their first-ever #1 album. Partnering with our team, we managed a album-ticket bundle campaign during the launch of their North American tour. Across 30 dates, ticket sales were strong from one of rock's living legends. Our team orchestrated an impactful album delivery machine to ensure that fans had easy access to the album included with their tickets. The process was smooth and successful – the album sold 130k copies in its first week, debuting atop the charts on the Billboard 200. Read more from Rolling Stone