Develop and cultivate a community of your most loyal fans.Creating thoughtful products and experiences invites your fans into your world. Fans get first access to tickets, news, and exclusive contests. You get a data-built window into the behavior of your superfans.
Michael’s Fan Club, Bungalow-B, is full of opportunities for fans. They get first access to presale tickets whenever he goes on tour. New member and renewal packages give the fans limited edition items that can't be found anywhere else. Michael even recently offered his UK fans the chance to attend a private UK Press Event. Lucky fans were invited to board a private chartered boat cruise prior to Michael’s Concert at the O2 in London.
case study category
Fans have the chance to attend unique, member-only experiences... like attending the shoot for the band's music video
Case Studies block 2
Goo Goo DollsInner Machine
After three years between studio albums, the Goo Goo Dolls were ready to re-energize their fans with a cohesive album release campaign, tour cycle, and merchandise line for their album Boxes. The Boxes deluxe album package included a copy of the album, fan club membership, and exclusive merchandise. Members of the Inner Machine fan club were given first access to the VIP premium packages and presale tickets for the tours. The perks didn’t end there, as fans had the opportunity to attend special meet & greets for fan club members only.
Green DayIdiot Nation
Fan clubs keep core fans engaged between albums and tour cycles. During the Rock and Roll Hall of Fame nomination period, Idiot Nation members participated in fan voting activities to get the band inducted into the Hall. Idiot Nation members were then offered a once-in-a-lifetime opportunity to see Green Day’s entry into the storied Rock and Roll Hall of Fame. But the band didn’t stop there; members were also given the chance to win tickets to a special local show to celebrate the induction.