Skip directly to content

case study

Tour Services
Presale Ticketing
Tour Services

Case Studies

  • Bruno Mars
    Presales Paired with Preorders

    With the release of his album on November 18th, 2016, Bruno Mars once again proved to have the magic touch. Our team timed the launch of global webstores alongside the release of the lead single, "24K Magic." Included in all global webstore pre-orders was an access code for tickets to his 85-date 2017 World Tour. The result was golden, sparking Bruno to the highest debut of his career with 231,000 album equivalents, entering the charts at #2 on the Billboard Top 200 and #1 on the Top Digital Albums chart.

case study category

Fan club members know they get first dibs on tickets... and the diehards rally around their favorite perk.

Case Studies block 2

  • Fitz & the Tantrums
    Creative Presale Components

    Fitz and the Tantrums know how to turn a simple idea into an impact moment. For their 2013 and 2014 tours, they included a charity donation for MusiCares as part of their presale. By participating in the presale, their fans got tickets to their show and contributed to a worthy cause close to the band’s heart. That gives everyone two things to smile about when the venue doors open and the music kicks on.

  • Shinedown
    Fan Club Presales

    Reward your best fans, and they’ll reward you right back. Every time Shinedown announces a tour, their Fan Club members know they get first dibs on tickets & VIP packages. Club membership numbers jump, renewals pour in, and the diehards rally around their favorite membership perk. Those fans then get amped for the show, spending time on Shinedown’s website, socials, in their webstore and at the merch booth before the house lights go down. All because they got what they wanted most - first chance on tickets to see their heroes take the stage.

  • Straight No Chaser
    Build Buzz Through Presales

    Straight No Chaser offers their fans the best seats in the house during their presales. Tickets go fast, and the story of their tour starts with a roar. Urgency helps spike online traffic as fans rush to buy great seats, at face value, directly from the band. Once presales sell out, that urgency carries into the onsales. Presale sellouts have become their routine, and year after year Straight No Chaser rides that success story from the tour announce until the first note plays on opening night.